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| Google Web Stories |
What Is Google Web Stories
Why should you create Web Stories ?
One, for creative control. Web stories are entirely under your direction, just like any other content on your website. Each story can be designed to fit your brand. Two, they're monetizable. Story authors retain 100% of any monetization with ads of affiliate link, and are in full control of hosting, sharing and linking to those stories. Three, they don't expire. The stories live on your website, as long as you want them to.
Tappable stories have become a major part of the way consumers engage with content. In fact, 60% of weekly mobile content users now consume tappable stories daily on social media. We've seen studies that show that they're more engaging than a text article. There's a unique opportunity for publishers to reach their audiences with a familiar tappable stories format. Web Stories bring that format to the open web and allow publishers to take control of their content without being confined to a single ecosystem. Stories are also more structured and cheaper to make than video. They can be ranked, they can be crawled and they're scannable as a text article. A fundamental characteristic of the web is openness, specifically open access, consumption and creation.
Simply put Web Stories are web pages. And since Web Stories live on the web, they don't just live in a app, but can be accessed anywhere the web can be accessed. Sharing a web story is as simple as sharing any other link on the web. Not only are stories easy to share and embed but you can also link to your other content. We've already seen the other publishers linking to stories from their home pages on social channels and in newsletters. And because of that, we're seeing Web Stories adopted by a range of publishers around the world as a medium for a broad range of content. From the topical and deep, to the fun, We're also seeing Web Stories adopted by independent creators for their sites via creation platforms, and by brands for user engagement and as immersive learning pages for ads. So now that we understand what Web Stories are.
Where you can see Google Web Stories
Stories are web pages and can be seen anywhere a webpage can seen, but at Google, we're going the extra mile to let them shine. Just recently, we announced a new home for Web Stories on Discover. Discover is a browsable feed experience for users to stay up-to-date with the topics, trends. publishers, and creators they care about. The Web Stories carousel on Discover showcases some of the best visual content from the web. With search, users enter a search term to find helpful information related to their query, but Discover takes a different approach. Instead of showing results and response to a query, Discover surfaces content, primarily based on what may be a good match based on the reader's interest. In addition to Discover, we continue to service more Web Stories across Google Search results globally on mobile.
Building a Web Story
Select Story Creation Tool
It's important to have the right tools at hand to create Web Stories, tools that help you speed up the content creation process and allow you to achieve better results, thanks to visual editing and guidance along the way. For most people, drag and drop tools like the web story editor for Wordpress make stories and user AI make it easy to create Web Stories and minutes to your website. These editors require no coding skills and pages can be dragged together and configure it similar to a design tool.
Draft your storyline
Before sitting down and creating your story, you need to do your homework to find a concept, write a compelling creative assets.
Sourcing the right content
Now comes to the hardest part sourcing the right content. the right imagery video are the make or break of a good web story. If you've been blogging on the web before, this kinda counterintuitive. With a typical blog spot or article, you start with a copy and then find some image to visualize a point. With a web story, you start with the image and then write some copy to clarify your point.
Make it your own
Take the time to customize your story and make it feel like your personal brand. And don't worry, the more you use these editors, the faster you can create stories.
Optimize
Learn from engagement stats so your next story reaches an even greater audience. Google search Console will provide additional details about how your Web Stories are performing in search and discover.
Join Google Web Creators Community
The web is a amazing and enormous platform, but creating for it can be difficult and it lacks a support community. Google Web Creators exist to provide tools, guidance, and inspiration for people to make awesome content on the web.
To summarize Web Stories, Keep the great UX you already know. Stories meet the widest audience ever, the web. And since these stories live on the open web, it provide content creators and publishers an immersive format for delivering content and visually rich Tap through and easy to share experience. But there's more. Great story experiences are coming to the web, and we're making them so much better. We're building out our rich open source story player to help you integrate Web Stories into your site experience. Once the users start consuming stories on your site, they'll be able to continue swiping to your other stories and react to them just like any other content on your site. Getting started with a Web Story player is easy. You can also embed a Web Story within an article, customize the immersive consumption experience with your branding, and even personalize what story to show next to your users in real time. You can integrate interactive quizzes to engage your users and build a sense of community. And even poll them for their opinion on the questions that really matter. You can direct your users to points of interest or allow them to explore the space on their own.
