SEO stand for Search Engine Optimization and at the end of the day it's really all about visibility about maximizing visibility that your website has in search engines like Google, If somebody's searching for a keyword that's related to a product or service that you provide you want your website to show up highly in google for those results. There's many reasons why that's impprtant you end getting more qualified traffic back to your website which if your website works will ultimately result in more leads, more sales, more phone calls and in general more revenue for your business.

Types Of SEO Optimization

What are the types of SEO Optimization - I want to first look at the types of SEO Optimization, these are the foundational types that everything else is kind of built off whenever we're thinking about SEO Optimization and all of the little nuances and micro specialtes that are out there most them can trace back to one of these elements:

On-Page SEO

Traditionally on-page seo are things that you can see if you pull up a page and you're analyzing it from an seo perspective oftentimes these are things that you see if you're just a plain old visitor coming to check out the site too this would be things like Title tags, Meta description, Page content on the page and Keywords that are present or not present on the page basically anything within that HTML that's being read by browser and by search engine bots making sure everything is good to go there, the right amount of content on the site we're explaining things in ways that make sense to users and everything is mapped out perfectly with a well-planned on-page seo.

Off-Page SEO

Off-Page seo naturally is everything that's happening outside of the pages on your website and really what search engines are looking at for that what's happening on other sites, that are talking about your website that are linking to your website that are mentioning your website those are all really big signals of trust and of relevance. If one company has million links and mentions about their website google's going to give them a boost compared to a site that maybe has 15 other webites mentioning them or talking about them online.

Off-Page SEO Includes:

Digital PR
Earned links
Brand discussion around the web

Technical SEO

This is where we get to bring in all of our developer friends and analyze the sites from a code level dig into the server setup and really do an analysis of things like page speed how fast is the site whenever people are loading it are search engines able to access it and taking a look at those server level elements and analyzing all of that making sure that the site's indexable that it's crawlable by search engines. This sounds like basic stuff but whenever you have a large site or you're working in a technical ecommerce space websites get very very complex.

Technical seo is where we want to kind of simplify things make sure performance is working really well across the board and all the things that we're doing from an on-page standpoint and from an off-page standpoint are able to kind of flow together with the technical side and we're able to communicate and get full value from everything that we're doing across all elements of seo.

Local SEO

Local SEO is the first business-specific sort of SEO that I want to discuss with you. For all of you out there who have one or more physical locations, local SEO is vitally essential to attracting customers away from their mobile devices, desktops, and tablets.

So a big part of local SEO is making sure that all of your map listings are optimised on websites like Google Maps and Apple Maps, making sure that you've got correct information that is up to date, and really one of the key things is just having a wealth of information making sure everything is filled out completely, providing a lot of small details on there, and making sure your business is accurately described. All of these things help kind of raise your profile in map listings.

Additionally, you must ensure that you are performing well for localised searches. For example, if you are a barber in Delhi and someone is looking for haircuts in Delhi, you must ensure that you are ranking highly for all of those very specific local searches. Although there may not be many of these in any given month, for local brick and mortar businesses, visibility is extremely important.

E-Commerce SEO

One of the easiest ways to increase traffic through sponsored search is through ecommerce SEO, although SEO expenses are substantially lower. It assists in building your online store website so that it appears higher on search engine results pages.

FAQs

What Is SEO Optimization and why is it important?

The term "search engine optimization," or "SEO Optimization," refers to the process of enhancing the quantity and quality of visitors to your website from unpaid, or "organic," search engine results. Searchers going on to your website from a search engine results page (organic traffic) is the ultimate goal of SEO for businesses (SERP).

How Can it benefit your business?

Simply said, effective SEO increases your internet visibility. This implies that the more traffic your website receives, the higher your opportunity to reach a larger audience with your good or service will be.

What are the types of SEO Optimization